Self-Love Bouquet

What do you get when you add The Rose, a famous TikTok sex toy, to a bouquet of 11 real roses? A very special bouquet made specifically for singles.

Our Challenge

Valentine’s Day is corrupt with consumerism and plagued by outdated traditions. Someone decided to take the most universal emotion of all (love!) and sell it as something that only couples are intended to enjoy. In order to sell more flowers on Valentine’s Day, we had to broaden our audience - and show people that all love is worthy of recognition. Our goal was to create a buzz-worthy activation/idea that got people to buy Valentine’s Day flowers (and more) on DoorDash.


749 Million total earned impressions, 4x our goal

963,000 social reach

Sold out in 4 days

Made With