One Dash Closer

A personalized tool that shows Dashers how delivering with DoorDash can get them closer to their goals.

How it began

What started out as a New Years initiative turned into a campaign that went way beyond the ask — non-traditional thinking, experimentation, and leveraging products as marketing. One Dash Closer is an interactive web app that encourages Dashers to set personal goals, gain insight, and track their progress.


Dashboards Created



50% of users converted and completed a dash

Partner & Recognition

FWA Winner

Made with Ronin