We wanted to challenge consumers to reimagine the delivery experience, and to position Caviar as a premium food authority.
Instead of an ordinary meal on your couch, picture Tuesday night soirees with your neighbors and a MICHELIN brunch on your backyard porch.
To get consumer’s creative juices flowing, we launched an imaginative TV spot where Caviar is the catalyst for turning delivery into more than a meal.
We partnered with Christina Tosi of the famed Milk Bar to see how technology can push the bounds of culinary creativity. With a little help from AI, we turned Christina’s holiday inspirations, from popcorn tins to growing up in the Midwest, into a brand new cookie — only available on Caviar.