Back-to-School Bentos

To save parents the stress of packing lunches for the first weeks back to school, we collaborated with Jessica Biel to offer prepacked, limited-edition bento boxes.

Our Challenge

Back-to-school — a joyous time for parents, but a stressful one, too. The biggest gripe? Packing the kids’ lunches. We wanted to prove DoorDash’s utility during this busy season with a no-brainer buy for all the parents out there.

The Product

A week’s worth of limited-edition bento lunches for as little as $15 total — featuring a different menu for each day and Jessica Biel’s vegan protein shakes for kids.


Sold out in less than 12 hours (predicted two weeks)

75% conversion rate from storefront visitors to purchase (187x benchmark)

500M+ earned impressions